According to the official website of Google that Google AdSense is a free, simple way for all website publishers, large and small, to earn money by displaying targeted Google ads on their website. AdSense also allows you to provide Google search to your site users, while earning money by displaying Google ads on search results pages.
Google AdSense commonly abbreviated GA. For more details, let us see below.
Understanding Google AdSense
What's AdSense?
AdSense is an advertising partnership program through the Internet held by Google. Through AdSense advertising program, the owner of the website or blog that has been registered and approved for membership may install ad units that form and material has been determined by Google in their web pages. Own a website or blog will get profit sharing revenue from Google for each ad clicked by visitors to the site, which is known as a system of pay per click (PPC) or pay per click.
In addition to providing ads with pay per click system, also provides a Google AdSense for search AdSense (AdSense for Search) and the ad referrals (Referral). In AdSense for search, web site owners can put a Google search box on their web page. The site owner will get revenue from Google for every search conducted visitors through the search box, which continues to click on ads that are included in the search results. On referral ads, site owners will receive an income after clicking on the ad continues with specific actions by visitors who have agreed between Google and advertisers.
Term in AdSense
Publisher
Publisher or ad is a person or web site owners who are already registered or approved by the manager of the advertising application to put AdSense ads on their sites. Publisher serving ads google called google adsense publisher. Previous google adsense publisher must first sign up for a new Google Adsense and Google can display ads on their website after the application is approved. Each google adsense publisher is only allowed to have one account google adsense, but they are allowed to put Google ads on all of their sites that meet the requirements google adsense program.
Ad Units
What is meant by Ad Units are AdSense ads themselves. Ad Units consist of several types and several sizes. The most common types of text ad. By the time a visitor clicks on an ad unit, then (when legal) advertisers will earn revenue in accordance with the CPC values its.
Link Units
Similar to the Ad Units, except that the format is similar to the format of the regular menu we encountered on websites. What distinguishes the Ad Link Units Units is at the visitor clicks on these ads, it will be directed on search results pages in the search engine Google. The new publisher will earn when visitors click on one ad unit on the page.In practice, Link Units proved to generate more revenue than usual Ad Units.
AdSense for Content
AdSense for Content is the AdSense ads that were placed in a page. The ads that appear are the ads that relate to the contents page. Or call using contextual concept. Ad Units and Link Units are included in AdSense for Content.
Alternate Ads
AdSense for Content, advertising does not always appear. The reason, among others, could be because it's advertising inventory relating to the content of the site is up or Google can not predict what the actual content of the site. If this happens, by default, shown is the public service ads or commonly known as the PSA (Public Service Ads). Because the type of donations, so if clicked, this ad does not produce anything for the publisher. To overcome this, Google allows us to install the Alternate Ads or alternative advertising. If Ad Units are made has been set by using Alternate Ads, so if Ad Units can not be performed, which emerges is an alternative ad prearranged.
Channels
Channels is a kind of label that can be given to the Ad Units, Link Units, AdSense for Search, and Referrals. One ad unit can have more than one label, and vice versa, one label can be used for more than one ad unit. Google AdSense on page report, the report will be grouped based on Channels, so the use of Channels will be very easy for publishers to analyze their AdSense performance. Generally, publishers will give the same name Channels on ad units that exist in one site. If you want more detail, legitimate to give Channels different names on each ad unit on each of the sites. Remember, the maximum number of Channels allowed currently are 200 channels.
Page Impressions
Page Impressions is the number that shows how many times a page that contains the Ad Units opened by visitors. Its value is not affected by the quantity of Ad Units that is in the pages.
Clicks
Clicks is the number of clicks on the publisher's Ad Units. In a report page AdSense, publishers can see total clicks that he got, and by Ad Units or channel.
CTR (Clickthrough Rate)
CTR is the ratio in percent between the number of clicks received an Ad Units with the number of views Ad Units. For example, an Ad Units are displayed 40 times and clicked 10 times the value of CTR 25% (10:40).
CPC (Cost Per Click)
CPC is the amount of money that will be earned by the publisher when a particular Ad Units clicked. CPC values of each Ad Units vary and are determined by many factors, including the performance and quality of the site's publisher. But in general, the maximum value possible is 20% of the value of dynamic bid offered by the advertiser.
eCPM (Effective CPM)
eCPM or CPM (Cost Per Million) is the result of the division between the number of publisher revenue by the number of page impressions (per 1,000) which he got from the ads. For example, publishers who produce 200 of 50,000 impressions would have a value CPM of $ 4 ($ 200 divided by 50).
AdSense program policies
Although the AdSense program provides great benefits, Google set strict rules to protect the interests of all parties involved, including advertisers who are often disadvantaged by the site owners act improperly members of the AdSense program. Some restrictions that must be adhered to website owners or blog AdSense program participants are:
- Clicking on the ads displayed their own sites, either manually or with the help of special software
- By deliberately encourage visitors to click on ads shown, for example, with the words "click the ads" or "visit this page"
- Changing the shape and size of the ad unit determined by Google
- Make a link directly to the page of search results AdSense for search
- Automatically fill AdSense search boxes with specific keywords
- Manipulating targeted ads with hidden keywords or with IFRAME
- AdSense ad unit code must be placed directly on the code html web site without changes. The site owner is not allowed to alter the AdSense code for any reason, for example, with the aim of showing the results click on the pop-up or divert advertising targets.
The profit potential in the AdSense program makes a lot of website owners develop various methods to increase the number of clicks on the ads they serve. Some methods proven illegal and against the official policy of the AdSense program. Another method is allowed, even encouraged its use by Google. Some methods are considered valid are:
- Modifying the ad unit color using the color palette provided AdSense
- Laying the ad unit on a particular position on a web page that is considered to have a high degree of legibility
- Eliminating the outline of an ad unit and equalize the background color with the background color of the web page that the ad unit looks to blend into the page content
Banned google adsense is a ban on displaying Google ads on publisher web sites, where the sanction is imposed by google adsense for publisher violating program policies. Banned google there are several kinds, the first ads are disabled so that ads can not appear on any of the specific page in violation of program policies. Then it's been disabled so that the website can not display ads on all pages. And the last is adsense account is disabled, this is the punishment for gross violations so that publishers can no longer display ads on all websites owned and no longer allowed to register in google adsense permanently.
Thus post about Google AdSense is excerpted directly from the official website of GA and Wikipedia (Click Reference further below).